They wanted to create an app that would send photos that would eventually disappear, and the initial Picaboo app was launched in the iOS App Store in July - to little fanfare. Spiegel and his co-founder, Bobby Murphy, told Forbes that they met at Stanford University and created Picaboo, the first version of Snapchat, in the spring of 2011. The History of Snapchat 2011: Snapchat, then Picaboo, launches

Now that we're all up to speed, let's dive into some of Snapchat's major developments and achievements over the last five years - and what we might expect from five more. The app has been widely adopted, especially among teenagers and Millennials: 26% of people surveyed between the ages of 12 and 24 said they used Snapchat the most, second only to Facebook.

In addition to its messaging features, Snapchat features Stories (photo or video messages that can be replayed for 24 hours), Memories (saved photos for sharing later), and stickers to embellish messages. That's like watching every episode of 'Game of Thrones' 13 times, per second. Roughly 150 million people use Snapchat every day, and they consume around 800 hours of video per second. Snapchat is a one-to-one and group messaging app that lets users send photo, video, and text messages that disappear after several seconds. In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. We've predicted that competition will continue to grow between Snapchat and other popular social networking apps as all the landscape continues to innovate new products to distinguish from one another. In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features.

Since Spiegel's blog post, Snapchat has already had a huge impact on social media and content marketing.Įphemeral, or disappearing, messaging has skyrocketed in popularity since Snapchat was introduced. then Snapchat - blog back in 2012, when users could only send photos, and only on iOS devices.

Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc.

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